I’m a seasoned digital product and eComm leader with 100+ product launches under my belt. From full website rebuilds to new category rollouts, I create digital experiences that connect, convert, and feel intentional at every click.

I’m a Shopify pro with hands-on experience in custom themes, headless builds, and Hydrogen. I bring a product mindset and pixel-level care to everything I touch.

I’ve worked across DTC and tech, spanning industries from CPG to high-value consumer goods across cookware, retail, and jewelry. I’ve partnered with engineers, designers, merch, growth, CX, finance, and the C-suite. My superpower is making the complex feel doable and leading with empathy, clarity, and high standards along the way.